How B2B Platforms and ERP Systems Work Together to Streamline Business

For many companies, the ERP system is the backbone of operations - managing inventory, finances, customer data, and order processing. At the same time, a B2B ecommerce platform like ePro is the face of your business to customers, giving them an easy way to place and manage orders online.

When these two systems work together, the result is a streamlined, efficient process that benefits both your team and your customers.

ERP as the Source of Truth

In most setups, the ERP (whether that’s Microsoft Dynamics 365 Business Central, SAP, Odoo, Sage or another) acts as the main source of truth for critical data like:

• Product catalogues

• Stock levels

• Customer records

• Pricing and discount structures

When ePro is first set up, this data can be sent up from your ERP system into the platform, so your customers instantly have access to the products and information you want them to see. Updates can continue regularly so the two systems stay in sync.

Orders Flowing Downstream

Once customers place their orders through ePro, those orders flow back into the ERP. This means:

• Orders can be tracked through your existing ERP workflows.

• Order statuses update as they move through the process.

• Dispatch and delivery tracking details can be pushed back into ePro, so your customers always know where their orders are without having to call your team.

Adding More for Customers

While the ERP system handles the internal backbone of operations, the B2B platform can offer additional functionality that ERPs often don’t provide. For example:

• User-friendly online ordering

• Customer-specific product ranges

• Spending caps and approval structures

• Repeat order options and kit building

Even when this extra functionality goes beyond what the ERP natively handles, the core order data still flows down into the ERP. So finance, stock control, and reporting all remain centralised.

A Two-Way Relationship That Scales

This two-way integration allows your ERP to stay in control of the raw data while giving your customers a smoother, modern digital ordering experience through ePro.

• Your team reduces admin and duplication of effort.

• Your customers get faster, easier ordering with full visibility.

• Your business gains flexibility to scale without adding overhead.

When ERP and B2B ecommerce platforms work hand in hand, the result is not just efficiency but a stronger relationship with your customers.