Order Portals: More Control for Customers, More Opportunities for You

When you think about ordering online, you’ll probably notice something familiar, suggestions. Whether it’s a food terminal prompting you to add fries, or a retail site recommending accessories to go with your purchase, these small nudges often result in bigger baskets. It’s not just coincidence. There’s a psychology behind it: when customers feel in control of their journey, they’re naturally more open to exploring extras.

That same principle is at the heart of ePro. Our B2B order portal gives your customers a smooth, self-guided process that makes it just as easy to add more to their basket as it is to get their essentials. Product groups can be set up in a way that guides the customer through their journey. They can clearly see what’s available, and the easy click-to-order flow means those “extra” items feel natural to include. Compare that to ordering over the phone, where nine times out of ten the conversation sticks to the original request.

The real benefit is in the detail. ePro supports tailored promotions, custom pricing, and unique bundles designed around each customer. It’s not just about showing what else is available, it’s about showing the right things at the right time – products that feel relevant, deals that feel personal. That’s where the order portal makes the difference.

For the supplier, this translates into genuine opportunities to upsell. But it’s not upselling in the pushy sense. It’s about giving the customer better visibility, better value, and ultimately, more control. And when customers feel that sense of control, they’re not only more likely to add to their basket, they’re also more likely to return, because the experience felt seamless.

At its core, ePro isn’t just about processing orders. It’s about creating an ordering journey that works better for your customers and better for your business. With the right tools in place, those small add-ons can add up to big results.